Funny ’cause it’s true: negative calorie drink

Just laughed out loud (LOL’d?) at this choice piece of insanity. Good to see that corporate America’s confidence and entrepreneurial spirit is still alive and well — or that our fear of calories has not yet perished. Would that I could have listened in on the board meeting when they made this decision. Or that we’ll have a chance to meet the young R&D staffer who, under pressure to meet his idea quota for the month, submitted this idea to the boss as a joke:

Coca-Cola and Nestle are launching Enviga–a sparkling green-tea drink under the Nestea umbrella that will be marketed as a “negative calorie” product that boosts metabolism. “There’s calorie, low-calorie, zero-calorie, and now we offer consumers negative-calorie products,” says Jason Warner, group marketing director for Beverage Partners Worldwide Americas, the companies’ joint venture unit. Rhona Applebaum, chief scientist for Coca-Cola, says that extensive scientific studies show that three cans a day of Enviga will burn a net average of 60 to 100 calories. (Via AdAge)

My office-mate summed it up nicely: “drink this and we’ll help you lose energy!”

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