Locked up in Miami — Amnesty International Guantanamo Cell tour

During my final hours in Miami last weekend, i walked through Bayfront Park and stumbled into athe launch of a very smart Amnesty International USA campaign. Amnesty commissioned / built a full-size replica of a Guantanamo “Level 5” cell and placed it in a very public place for anyone to come and visit.

I don’t know much about effective experiential marketing, but this is everything I imagine it to be. The best part came after I was already locked up, sitting there imagining what it would be like to live inside that hot, tiny box for months or years without being accused of a crime.

The tiny flat-screen above the sink implored me to touch the record button and leave a video message for our government. It’s exactly what Amnesty should have done to amplify their field work, but I’d be curious to know how many people actually felt comfortable recording a message there. Of course, the organizers also asked everyone to sign a postcard / petition in case you skipped out of the video.

I can only guess how much it might cost to construct something like this and ship it across the country with staff, but it was incredibly effective. Keep an eye for it as it heads up the East Coast.





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