Michael Silberman is the Global Director of the Digital Mobilisation Lab at Greenpeace. The “MobLab” exists to transform how campaigns are fought and won, pioneering a powerful new era of people-powered strategies that amplify campaign impact and create positive change. Silberman and his team work with Greenpeace and its allies in 42 countries to envision, test, and roll out creative new means of communicating, organizing, and fundraising online.
A senior digital campaigns strategist, Silberman specializes in online organizing and grassroots engagement. He is a frequent writer and speaker on the effective use of participatory strategies and technologies to scale campaigns. Silberman serves on the board of Web of Change, a conference he chaired for four years that convenes today’s leading thinkers and campaigners at the intersection of technology and social change.
Silberman was most recently a founding Partner at EchoDitto, a digital agency that empowers leading organizations to have a greater impact through the creative use of new technologies. Silberman led a team that designed participatory campaigns and built award-winning platforms for clients to enable individuals to make the world a better place. Clients included the UN World Food Program (WFP), the Service Employees International Union (SEIU), the Clinton Global Initiative (CGI), and the Iraq and Afghanistan Veterans of America (IAVA).
Silberman cut his teeth on digital organizing and campaigning as the National Meetup Director for Howard Dean’s presidential run in 2004, where he led a team that regularly mobilized more than 189,000 local volunteers in over 1,200 cities worldwide. He graduated on skis with a BA from Middlebury College.
That was the official stuff. Rest of the time I like to ride bikes, ski, take pictures, and eat M&Ms. Here’s a pic that my friend Jake took of me attempting to look hard-core.