I’ve been inspired by the work that Invisible Children is doing for some time now — the integration of their online communications (heavily film) and their organizing is stellar. Maybe my top NGO crush (tied with 350.org).
I just rec’d this email asking supporters — primarily students on campuses — to book a screening for this upcoming Congo Tour movie.
They included this video appeal, which i thought was a great example of using a personal voice to make a compelling ask and tell a memorable story at the same time. The guy in the video is literally finishing the edits of the film that you’ll be able to show your community, and the ask is dead simple — sign up to host just one screening. Very simple. And at the same time it teases out one of the stories from the film.
Here it is — more cause-orientated films should follow this model, so many seem to miss the mark in generating word of mouth: